A rebrand that celebrates the emerging creative talents of Gauteng, South Africa, as part of the annual Emerging Creatives program presented by Design Indaba and the Department of Arts and Culture is a compelling initiative. It serves as a platform for showcasing the innovative work of young artists and designers, granting them the exposure and recognition they deserve while contributing to the vibrant cultural landscape of the region. By spotlighting these emerging talents, the project fosters creative growth, inspires the next generation, and promotes cultural exchange by sharing the diverse voices and perspectives of Gauteng's artists with a global audience.
The primary objective of this project is to shine a spotlight on the young and innovative artists and designers of Gauteng. These emerging talents often face significant challenges in gaining recognition and exposure for their work. By creating a dedicated publication, we offer a platform for them to showcase their creations and talents to a broader audience, not only in Gauteng but also on a national and potentially international scale.
Zine
The zine was created to provide a platform for young artists and designers in Gauteng, South Africa, to showcase their innovative work. It aims to offer these emerging talents the recognition and exposure they deserve while contributing to the cultural enrichment of the region. The zine's purpose is to inspire, promote creative growth, and share diverse voices and perspectives, ultimately contributing to the nurturing and preservation of South Africa's creative potential.
Print Marketing
Gauteng is a melting pot of diverse cultures and influences, making it a rich breeding ground for creative expression. This zine or mini editorial serves as a medium to share these diverse voices and perspectives with the world. It promotes a cultural exchange by bringing the unique stories, aesthetics, and artistic visions of Gauteng's young talents to a global audience.
Website
The rebranding initiative provided a valuable opportunity to align the website with the new brand identity and values. By updating the website, it ensured that the online presence was consistent with the redefined brand image, reinforcing brand recognition and trust among users. The changes on the website were made to create a seamless and visually cohesive experience for visitors, reflecting the brand's evolution while enhancing user engagement and conveying the brand's updated message effectively. This rebrand-driven website transformation aimed to establish a stronger, more modern digital presence, which is essential for attracting and retaining audiences in an ever-evolving digital landscape.
Social media
Gauteng is a melting pot of diverse cultures and influences, making it a rich breeding ground for creative expression. This zine or mini editorial serves as a medium to share these diverse voices and perspectives with the world. It promotes a cultural exchange by bringing the unique stories, aesthetics, and artistic visions of Gauteng's young talents to a global audience.
Merchandise
Creating event merchandise served both financial and promotional purposes. It generated extra revenue while providing attendees with memorable keepsakes, fostering a sense of community, and offering ongoing brand exposure through its practical use by participants.
DISCLAIMER: The images used in the project is not mine and I do not claim it
